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Alex Pawlowski's avatar

Love the detail and insights thanks for the citation 🙏🏻

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Elena Calvillo at Product's avatar

Hey Alex, thank you for contributing to this research with your article!

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Suhrab Khan's avatar

This is a brilliant example of using AI to save time and focus real user research on what truly matters. Synthetic users catch the obvious UX gaps, and real users reveal the emotional and cultural nuances, best of both worlds!

For AI trends and practical insights, check out my Substack where I break down the latest in AI.

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Elena Calvillo at Product's avatar

Thanks Suhrab! This method blowed my mind, the possibilities with AI are outstanding :)

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Mike Watson's avatar

Very interesting apporach and great post! Excited to see what kind of research comes from your users.

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Katrina Watson's avatar

Oh this is awesome! I was exploring how to use AI more for user research and validation this week, but more for helping with planning questions, analysing data etc. This was so interesting and sparked some ideas. I’m going to try it out on a few projects, will let you know how it goes! Thanks for sharing.

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Elena Calvillo at Product's avatar

That's great Katrina! I'm happy to know this is helpful, please let me know how it goes with your projects, I'd love to hear!

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Antonio Avalos's avatar

It’s just 8 in the morning and it is really good stuff! Thanks for sharing this advice, Elena. This is a perfect example of put the AI do the AI work for you and not trying the human work. If something is not obvious for a collection of human knowledge then it’s clear you should do something, which is different to User testing with AI which is not an user

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Elena Calvillo at Product's avatar

Thanks, Antonio! You've made my day. I try to post early in the morning so our friends can apply some tips when they get to work. :)

It's true, AI can mitigate some of this burden before it reaches actual users, as it is capable of recognizing patterns and behaviors to a certain extent.

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