Amazon's Growth Secret: Unleashing the Flywheel Strategy for Business Growth — Part 1
Have you ever wondered what lies behind their continuous growth?
We often marvel at Amazon's immense success as a global powerhouse, but have you ever wondered what lies behind their continuous growth? One of their secret weapons is the renowned Amazon Flywheel Strategy.
Also known as the "Amazon Virtuous Cycle," is a strategy developed by founder Jeff Bezos. It aims to promote traffic and overall growth by synchronizing various values. Despite its simplicity, it has been a huge success for the company.
Let’s dive deep into understanding what the Flywheel is!
What is the Amazon Flywheel?
The Amazon Flywheel Strategy is a concept that describes the self-reinforcing cycle of growth that drives Amazon to expand relentlessly. At the core of this strategy lies a customer-centric approach, where each successful customer experience feeds back into the cycle, creating a synergy that accelerates growth.
A breakdown of how the Flywheel works
Selection and Pricing: Amazon offers a vast selection of products from different categories, ensuring that customers can fin…
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